Client: Genvolt
Industry: Electrical Engineering and Manufacturing
Services Provided: Google Ads, LinkedIn Ads, SEO, Social Media Management, Google Business Profile Management, Website Migration Support, Product Marketing, Digital Strategy

Overview

I’ve supported Genvolt as an outsourced digital marketing partner across multiple areas of digital activity, helping strengthen visibility, generate enquiries, support product marketing and improve digital foundations.

Rather than providing support in one isolated channel, my role has spanned paid media, organic content, SEO, website projects, technical content, Google Business Profile management, and wider digital initiatives that contribute to lead generation and long-term growth.

Working in a highly technical B2B sector, a key part of my role has been translating complex engineering products into marketing that is commercially focused, credible and easier for prospective customers to engage with.

The Challenge

Like many specialist engineering businesses, Genvolt had strong products and expertise, but limited internal resource dedicated to consistent digital marketing activity.

Challenges included:

• Increasing visibility in a competitive specialist market

• Supporting lead generation through paid media

• Creating more consistent organic activity, particularly on LinkedIn

• Communicating technical product benefits in a more engaging way

• Supporting product launches and product marketing

• Improving search presence and strengthening SEO foundations

• Managing a website migration while protecting digital continuity

• Bringing multiple areas of digital activity into a more joined-up approach

My Approach

I’ve supported Genvolt through a cross-channel strategy combining paid, organic, technical and project-based digital support.

Paid Media Management

Management and optimisation of Google Ads campaigns focused on lead generation and technical product enquiries, including:

• Campaign audits and restructures

• Keyword strategy improvements

• Ad copy development for specialist products

• Ongoing optimisation and reporting

• Support reducing wasted spend, including internal guidance to avoid unnecessary sponsored ad clicks

• Testing LinkedIn advertising to support awareness and traffic objectives

Results have included:

▫️ Positive click-through rates from LinkedIn ad testing at low spend

▫️ Improved efficiency and reduced wasted spend through optimisation

▫️ Continued enquiry generation through paid search campaigns

Organic and Social Content

Ongoing management and support for social content, particularly LinkedIn, including:

• Product-focused social campaigns

• Technical content translated into more engaging posts

• Product launch promotion

• Company news and behind-the-scenes content

• Holiday and operational announcement posts

• Recommendations for introducing video-led content to improve engagement

Products supported have included:

• 7000 Series High Voltage Power Supplies

• 8000 Series High Voltage DC Power Supplies

• XRG High Voltage X-Ray Generator Power Supply

• Pegasus SC

• GM500

• GN2000

Content has focused not just on product features, but applications, use cases and benefits for engineers, researchers and buyers.

SEO and Website Support

Support has included practical SEO and content improvements such as:

• Product page optimisation recommendations

• Metadata and content improvements

• Keyword alignment and search visibility support

• Support with datasheet and product information accuracy updates

• Ongoing product page content updates

• Technical content writing support for manuals, datasheets and product pages

This has helped improve consistency across product messaging while strengthening search foundations.

Website Migration and Digital Project Support

Alongside ongoing marketing support, I also supported Genvolt through a website migration project, helping manage the transition from one provider to another while supporting continuity across search visibility, lead generation and user experience.

This included:

• Website migration support between providers

• Project coordination and provider liaison

• Supporting transfer of product content, datasheets and key website information

• Reviewing page structure, links and content during migration

• Supporting redirect considerations to help protect SEO value

• Technical SEO support during and after migration

• Troubleshooting post-migration issues and supporting fixes

• Ongoing optimisation and content improvements once the new site was live

Impact

The migration was supported in a way that considered not just the technical transfer, but how the website continued to function as a lead generation and marketing asset.

This helped support:

▫️ Continuity in search visibility

▫️ Reduced disruption to users and enquiries

▫️ Protection of important product content

▫️ Ongoing commercial use of the website during and after migration

▫️ Stronger alignment between the website and wider marketing activity

Google Business Profile Management

Support has also included:

• Ongoing Google Business Profile management

• Profile optimisation

• Updates and posts

• Review and visibility support

• Local search presence maintenance

Wider Digital Project Support

In addition to channel management, I’ve also supported broader digital and operational marketing tasks including:

• Product page and datasheet updates

• Competitor opportunity response support

• Digital troubleshooting and account support

• Reporting and performance reviews

• Marketing input on product launches and commercial initiatives

This broader support has meant acting as an extension of the team, not simply a supplier delivering isolated marketing tasks.

Outcomes

Through ongoing support, outcomes have included:

▫️ Improved consistency across paid and organic activity

▫️ Continued lead generation support through Google Ads

▫️ Increased LinkedIn activity and engagement

▫️ Stronger product launch promotion process

▫️ Improved alignment between technical content and marketing messaging

▫️ Better foundations for SEO and search visibility

▫️ Successful support through a website migration

▫️ Flexible outsourced marketing and digital project support across multiple functions

Why This Project Matters

This project reflects the kind of work I enjoy most, stepping into a business as a strategic partner, not just a channel manager.

It combines technical translation, lead generation, content strategy, digital project management and hands-on delivery.

Working with an engineering manufacturer has reinforced something I often tell clients:

Good marketing isn’t about making something sound flashy.
It’s about making something valuable easier to understand and easier to find.

And yes, occasionally making high voltage power supplies interesting on LinkedIn. Which is more fun than it sounds.

Services Delivered

• Google Ads Management

• LinkedIn Ads

• Social Media Management

• SEO Support

• Technical SEO Support

• Google Business Profile Management

• Website Migration Support

• Website Project Coordination

• Provider Liaison

• Digital Project Management

• Product Marketing

• Technical Content Writing

• Website Content Support

• Reporting and Ongoing Digital Strategy