Last night I attended my first networking event as a South West business owner - and I'm still on a high. Future Me, the final Inspire and Collaborate event for 2025, was held at the stunning Ilma Beach House and hosted by the incredible Jess Williamson. Here's why it was exactly what I needed as I step into this new chapter.

Every brand is on TikTok now. Every brand has a Reels strategy. And almost none of them are getting it right.

Short-form video is the highest-reach, lowest-barrier content channel available today — and most brands are wasting it on polished, forgettable content that nobody asked for. Here's what's actually going on, and how to fix it.

Big news — the UK arm of my business, HLJ Marketing, has been Highly Commended for Freelancer of the Year at the Digital Women Awards 2025. Here's what the award means, what I had to demonstrate to be considered, and why it matters for the work I do here in Australia too.