The Wave.
Your go-to for digital marketing tips and the best of the South West.
DOWN SOUTH: Cullen Wines, Elliott's, and the bread I'm still thinking about
Turns out running a marketing business in the South West means I also accidentally became a professional eater, wine drinker and explorer of everything this corner of WA has to offer. This month: a six course anniversary lunch at Cullen Wines with a Michelin-trained chef, followed by an afternoon at Vasse Felix. Someone has to do it. 🍷🌿
What It's Actually Like to Work With Me: Social Media Management
Handing over your social media shouldn't feel like handing over control. Here's exactly what the process looks like when you work with me — from the first conversation through to four weeks of content planned, created, and scheduled. No surprises, no guesswork, just a process that actually works.
DOWN SOUTH: valentine's day lunch at miss chow's (and why we always start next door)
Turns out running a marketing business in the South West means I also accidentally became a professional eater, wine drinker and explorer of everything this corner of WA has to offer. Someone has to do it. Welcome to DOWN SOUTH - where I write about all the delicious, beautiful, completely non-marketing things this place has to offer. 🌿🍷
What to do when you’re wearing every hat in your business and marketing keeps slipping
You started the week telling yourself you'd finally do the marketing. You didn't. Sound familiar? Here's why it keeps happening - and the simple fix that actually sticks.
My First Networking Event as a South West Business Owner - and I'm Still on a High!
Last night I attended my first networking event as a South West business owner - and I'm still on a high. Future Me, the final Inspire and Collaborate event for 2025, was held at the stunning Ilma Beach House and hosted by the incredible Jess Williamson. Here's why it was exactly what I needed as I step into this new chapter.