Integrated Digital Marketing, Audience Growth and Strategic Digital Support for an International Ceramic Artist

Client: Halima Cassell MBE FRSS
Industry: Art / Sculpture / Ceramics
Services: Digital Marketing, Social Media Management, Website Management, Content Creation, Design Support, Paid Ads

Overview

I worked with internationally recognised ceramic artist Halima Cassell from 2018 to 2025, providing ongoing digital marketing and creative support across multiple areas of her business.

What began as project support evolved into a long-term partnership, spanning social media growth, website content, design work, online shop support, paid campaigns, and digital administration.

The goal was not simply to “do social media”, but to help strengthen the artist’s online presence, support sales, improve systems, and grow visibility for her work internationally.

The Challenge

The business needed support to:

  • Build a stronger digital presence

  • Grow an engaged audience online

  • Improve and maintain an evolving website and e-commerce platform

  • Support product launches, exhibitions and promotions

  • Create consistency across digital content and communications

  • Manage ongoing digital tasks in a way that supported the wider business

What I Did

Over the course of the partnership, I supported through:

  • Growing and managing Instagram strategy

  • Social media content planning and creation

  • Paid social advertising support

  • Weekly website updates and content management

  • Writing and updating website copy

  • Supporting a website replatform project

  • Digital and print design work

  • Updating and managing the YouTube channel

  • Admin and digital project support

  • Supporting product, exhibition and promotional activity

Results

Key outcomes included:

  • Grew Instagram from approximately 100 followers to over 35,000 followers

  • Generated 201,766 content views over a 90-day period

  • Reached 47,157 accounts in 90 days, up 33.4%

  • Increased profile activity by 50.9%

  • Increased external link taps by 78.6%

  • Delivered 2,083 new followers in a 90-day period

  • Achieved 24,799 accounts reached in a 30-day period

  • Drove 30,435 views in a 30-day period with reach increasing 100.6%

The Approach

This was a long-term growth project built through consistency, not quick wins.

Through strategic content, ongoing optimisation, website support and regular digital upkeep, the online presence became a stronger platform for visibility, audience growth and commercial support.

Just as importantly, the relationship lasted seven years, which reflects the trust built through delivering ongoing value over time.

After many years of working together, Halima and I remain family friends, which reflects the trust and partnership developed over time.

Get Started
Get Started

  • "Hayley's knowledge and passion for marketing is evident - working together was so smooth. She designed a full presentation, created set-up guides, and walked everyone through the process of setting up their first Meta ad with clarity and confidence. I would highly recommend Hayley for any of your marketing needs if you are looking for an enthusiastic, trustworthy, and mindful marketer."

    - Charlotte

  • "From me barely posting every few weeks and sitting at ~500 followers, to consistent posting, real audience engagement, and 2,400 followers - the growth has honestly blown me away. Hayley made the effort to learn such a niche business space and translate it so authentically onto the feed. It's been a pleasure, and I feel really lucky to have had her to nurture the start of the business' social media journey."

    - Lexi

  • "We worked with Hayley on social media and Meta ads marketing to drive traffic and website leads. Would highly recommend."

    - Ed

  • "We have been working with Hayley for a number of years and could not be more pleased. She has been integral in transitioning our business brand and bringing a more modern marketing structure. Her expertise, creativity, and dedication have been invaluable - although she is a service provider, Hayley is considered a valuable member of our team. We highly recommend her to any business looking to elevate their brand and achieve outstanding results."

    - Wendy

Previous

Social Media Management - No Bullshit
Next

Performance Marketing - Car Financial Services