Performance Marketing, Creative Testing and Qualified Lead Generation for a Financial Services Brand

Client: My Motor Claim
Industry: Finance / Claims Services
Services: Google Ads, Meta Ads, TikTok Ads, Lead Generation Strategy

Overview

Supported My Motor Claim with multi-channel paid advertising focused on high-volume, qualified lead generation across Google, Meta and TikTok.

The objective was not simply to drive more enquiries, but to generate strong application volume while maintaining efficiency in an extremely competitive, performance-driven market. This required continual testing, audience refinement and rapid creative iteration to improve results over time.

The Challenge

The business needed support to:

  • Generate a consistent volume of qualified leads

  • Improve lead quality while scaling volume

  • Reduce wasted spend from poor-quality enquiries

  • Reach and test different audience segments across multiple platforms

  • Maintain acquisition costs within target in a highly competitive market

  • Adapt quickly through ongoing testing and creative changes

What I Did

I supported through:

  • Google Ads campaign management and optimisation

  • Meta lead generation campaigns

  • TikTok ads testing and management

  • Audience targeting and segmentation

  • Rapid creative testing and iteration

  • Messaging refinement across audiences

  • Ongoing optimisation to improve lead quality and cost efficiency

  • Performance monitoring focused on both scale and qualification

Results

Key outcomes included:

  • Generated 2,284 website applications through Meta campaigns

  • Maintained a $9.46 cost per website application, below the $11 target CPA

  • Managed $50k+ in ad spend while scaling application volume efficiently

  • Delivered 127 TikTok conversions at an $8.91 CPA, also below the $11 target CPA

  • Kept acquisition costs below target across channels while increasing volume

  • Improved performance through continual testing, audience refinement and fast-turnaround creative optimisation

Highlights

▫️ 2,284 applications generated
▫️ $50k+ ad spend managed
▫️ CPAs kept below $11 target
▫️ $9.46 Meta CPA
▫️ $8.91 TikTok CPA

The Approach

This project required a highly agile performance marketing approach, with ongoing testing, learning and optimisation at its core.

In a highly competitive finance space, success did not come from set-and-forget campaigns. It came from continually testing audiences, rapidly iterating creative, refining messaging, and making quick strategic adjustments based on performance data.

The focus was on balancing scale with efficiency - increasing lead volume while keeping acquisition costs below target and improving the quality of enquiries generated.

This project is a strong example of performance-led customer acquisition in a competitive market, combining multi-channel media buying, creative testing and strategic optimisation to deliver measurable results.

Get Started
Get Started

  • "Hayley's knowledge and passion for marketing is evident - working together was so smooth. She designed a full presentation, created set-up guides, and walked everyone through the process of setting up their first Meta ad with clarity and confidence. I would highly recommend Hayley for any of your marketing needs if you are looking for an enthusiastic, trustworthy, and mindful marketer."

    - Charlotte

  • "From me barely posting every few weeks and sitting at ~500 followers, to consistent posting, real audience engagement, and 2,400 followers - the growth has honestly blown me away. Hayley made the effort to learn such a niche business space and translate it so authentically onto the feed. It's been a pleasure, and I feel really lucky to have had her to nurture the start of the business' social media journey."

    - Lexi

  • "We worked with Hayley on social media and Meta ads marketing to drive traffic and website leads. Would highly recommend."

    - Ed

  • "We have been working with Hayley for a number of years and could not be more pleased. She has been integral in transitioning our business brand and bringing a more modern marketing structure. Her expertise, creativity, and dedication have been invaluable - although she is a service provider, Hayley is considered a valuable member of our team. We highly recommend her to any business looking to elevate their brand and achieve outstanding results."

    - Wendy

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