Multi-Client Meta Ads Workshop Facilitation and First Campaign Training

Client: Multiple Businesses, including Photographers, Social Media Managers, and Physiotherapists
Industry: Small Business Training / Cross-Sector
Services: Workshop Facilitation, Meta Ads Training, Strategic Consulting

Overview
Designed and delivered an in-person morning workshop for multiple business owners, taking attendees through the process of creating their first Meta ad campaign from scratch. The session was built to make ads feel less overwhelming and more practical, helping participants understand the foundations of campaign setup and leave with greater confidence to take action.

What I Delivered
▪️ Planned and facilitated a live group training workshop focused on beginner-friendly Meta advertising
▪️ Took attendees step by step through creating their first Meta ad campaign
▪️ Covered campaign objectives, audience targeting, ad creative, budgets and setup fundamentals
▪️ Built interactive discussion into the session, answering questions and tailoring advice to individual businesses
▪️ Simplified technical concepts into practical actions attendees could implement immediately

Focus Areas
▫️ Meta Ads setup fundamentals
▫️ Campaign objective selection
▫️ Audience targeting basics
▫️ Creative and messaging considerations
▫️ Budget setting and campaign structure
▫️ Connecting organic content and paid promotion

Outcomes
▪️ Helped attendees move from feeling unsure about ads to understanding how to launch a campaign themselves
▪️ Positioned my business as both a strategic delivery partner and trusted trainer
▪️ Demonstrated my ability to translate performance marketing expertise into accessible, practical education
▪️ Generated further interest in one-to-one support and future workshops

Additional Note
This workshop brought together multiple businesses, including [insert names], and reflects a growing part of my work supporting business owners through training, education and strategic guidance - not just done-for-you delivery.

Get Started
Get Started

  • "Hayley's knowledge and passion for marketing is evident - working together was so smooth. She designed a full presentation, created set-up guides, and walked everyone through the process of setting up their first Meta ad with clarity and confidence. I would highly recommend Hayley for any of your marketing needs if you are looking for an enthusiastic, trustworthy, and mindful marketer."

    - Charlotte

  • "From me barely posting every few weeks and sitting at ~500 followers, to consistent posting, real audience engagement, and 2,400 followers - the growth has honestly blown me away. Hayley made the effort to learn such a niche business space and translate it so authentically onto the feed. It's been a pleasure, and I feel really lucky to have had her to nurture the start of the business' social media journey."

    - Lexi

  • "We worked with Hayley on social media and Meta ads marketing to drive traffic and website leads. Would highly recommend."

    - Ed

  • "We have been working with Hayley for a number of years and could not be more pleased. She has been integral in transitioning our business brand and bringing a more modern marketing structure. Her expertise, creativity, and dedication have been invaluable - although she is a service provider, Hayley is considered a valuable member of our team. We highly recommend her to any business looking to elevate their brand and achieve outstanding results."

    - Wendy

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